How to prevent greenwashing?

Greenwashing undermines credible efforts to reduce emissions and address the climate crisis. The Oxford English Dictionary defines it as: “The creation or propagation of an unfounded or misleading environmentalist image”. When a company or other entity misleads the public by saying it is doing more to protect the environment than it is, false solutions to the […]
How Shared Value Strategies Are Redefining Corporate Success

Shared Value, a concept coined by Porter and Kramer, is a corporate strategy that focuses on identifying and expanding the connections between economic and social progress. Business economic value depends on the creation of value for society. By coexisting with society rather than merely maximizing short-term profit, business can improve profitability while also improving environmental […]
The Role of Cross-Sector Partnerships in Scaling Societal Impact

Cross-Sector partnerships are the collaborative engagement of business, government, civil-society organizations in projects formed to address a societal and/or environmental challenges; in there, governance and implementation tasks are shared. Partnerships that bridge different sectors (public, private, and nonprofit) are flourishing around the world. Because, to tackle societal issues, it is required to have resources, innovation […]
Digital Twins applications for societal impact

Digital twins can be defined as a virtual representation of an object or system designed to reflect a real-world object accurately. It’s the creation of virtual replicas of physical systems and its presentation through immersive technologies. Its main goal is that the dynamics or impact of real-world change can be simulated in a cheap, powerful and flexible way […]
What is Proximity Food and how can it have a deep societal impact?

Proximity Food can be defined as a supply chain network that draws upon the geographical and relational proximity that exists among stakeholders. They seek to reduce the geographical distances between consumers and producers; its main features are the shorter geographic distances, fewer intermediaries and stronger relationships between producers and consumers Its an alternative to […]
The Cultural and Economic Impact of Music

Music invites us into something much bigger than a melody, is an opportunity for transformation and human connection. We can say that the main impact of music is that it connects people emotionally, socially, and culturally. Music is everywhere and has the power to build bridges between peoples. But it’s not only that, it’s also […]
Sport as a leverage for a positive societal impact

Sports are an integral part of any society. It serves as a platform for entertainment, socialization, and competition. We may not realize it, but it also helps in shaping societal norms and values. As Nelson Mandela said, “Sport has the power to change the world. It has the power to inspire, the power to unite […]
The key societal impact of sustainable agriculture

Sustainable agriculture plays a critical role in protecting and enhancing the environment in which food is produced; it encompasses practices that prioritize environmental resilience, economic viability, and social equity. Also, it address demands, while simultaneously safeguarding the potential of future generations to fulfill their needs; this can be seen in the aim to minimize negative […]
Co-creation and creativity

Co-creation can be defined as the collaborative development of new value through interactions between a wide range of voices that would normally never be heard to collaborate; ideas are shared and improved jointly, instead of being developed by individual agents. Co-creation is a process that allows overcoming some obsolete and restrictive practices, and develops closer relationships […]
Sustainable IT for a positive environmental impact

Sustainable IT (or Green IT) aims to minimize the negative environmental impact of IT operations by finding eco-friendly ways to design, manufacture, use and dispose of IT technology. In this concept, any kind of technological component must limit their impact on the environment and contribute to reducing energy consumption, lowering carbon emissions, and decreasing electronic waste. […]